Offshore Notes

A weekly newsletter on growing a DTC business, running marketing, and figuring out life. Written from a surf town in Portugal.

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Letters from the atlantic

Jul 19, 2026

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4 min read

10 years of erlich, two and a half as an owner. What you protect, what you fight for, and what you cut.

Jun 28, 2026

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5 min read

A strong year on efficiency, the one number I'd rather hide, and the plan to fix it.

Jun 21, 2026

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3 min read

Fresh off 500 bras, straight into our 10th birthday.

Jun 10, 2026

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4 min read

The final numbers (returns pending), the misses I didn't post about, and what changes permanently.

May 25, 2026

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3 min read

Plus five things i've learned how to make it work