Archive | Offshore Notes

Minus 26.6 in the market, plus 37% on our side and some thoughts on how to do paid social

Sep 7, 2026

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6 min read

A growth round, twelve weeks of school holidays, and a paid social decision I still can't land.

Aug 30, 2026

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4 min read

10 years of erlich, two and a half as an owner. What you protect, what you fight for, and what you cut.

Jul 19, 2026

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4 min read

A strong year on efficiency, the one number I'd rather hide, and the plan to fix it.

Jun 28, 2026

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5 min read

Fresh off 500 bras, straight into our 10th birthday.

Jun 21, 2026

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3 min read

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