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The final numbers (returns pending), the misses I didn't post about, and what changes permanently.
Jun 10, 2026
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4 min read
Plus five things i've learned how to make it work
May 25, 2026
3 min read
The full operator breakdown behind our most ambitious campaign to date
May 9, 2026
With real data from erlich textil from the worst consumer year DACH has seen in 20+ years.
May 2, 2026
The big calls with the actual reasoning and my confidence at the time. If I'm wrong later, I'll come back and say so.
Apr 24, 2026