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You're not profitable. And you have no idea which part of your business is actually bleeding. That's the situation for most DTC brands I talk to. Revenue looks okay, maybe even growing. But at the end of the month, the bank account tells a different story. This health check is based on the exact analyctics routine i religiously do for erlich textil every single month. It scores your business across 9 metrics that actually matter: CAC, CM1, CM2, first-order margin, MER, repeat purchase rate, CAC:CLV ratio, and more. You plug in your numbers. The sheet scores you 0-100 and tells you exactly where you're bleeding. Green, yellow, red. No guessing.