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Letters from the atlantic
Sep 7, 2026
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6 min read
Minus 26.6 in the market, plus 37% on our side and some thoughts on how to do paid social
Aug 30, 2026
4 min read
A growth round, twelve weeks of school holidays, and a paid social decision I still can't land.
Jul 19, 2026
10 years of erlich, two and a half as an owner. What you protect, what you fight for, and what you cut.
Mar 31, 2026
Was it worth it? Complicated answer.
